How Yoga eCommerce Websites Can Enhance Their Customer’s Experience

Take a look at the world’s most successful eCommerce websites, and you’ll find that, even though their offerings may be different, they all share a common trait: they work hard to ensure their customer’s experience is as positive and smooth as possible.

If you run an eCommerce store that sells yoga supplies, then that’s an approach that you can incorporate into your own operations. You may not be able to match Amazon on all fronts, but when it comes to doing right by your customers, it’s absolutely within your control.

In this post, we’ll run through some handy actions that your customers will notice — and appreciate.

Provide As Much Product Information as Possible

You might know everything there is to know about the yoga products that you sell. But if your website visitors don’t have that information, then they’ll be much less likely to make a purchase. It’s a little uninspiring to visit a product page and see little more than a photograph and the price. Instead, look at adding as much information as possible, including technical specifications, how to use the product, customer reviews, and anything else that may be relevant. 

Review Postage and Packaging

You might wish that your customers wouldn’t look at the postage and packaging costs and timeframes when they’re deciding whether to buy a product. But the fact is, they do. Customers are likely to look elsewhere if postage is expensive and/or takes a long to arrive. So take another look — is there a way that you can postage and packaging cheaper and quicker? You’ll likely find that you increase your number of sales. One word of advice, however: make sure your postage information is accurate; nothing annoys customers more than waiting longer than they expected. 

Make It Easy to Pay

The journey from getting a customer’s attention to them deciding to make a purchase is difficult. The last thing you want to do is to fumble the sale at the very last moment. Yet that happens more often than you might expect, and it’s all due to the brand offering minimal or inconvenient payment options. You can make your customers’ lives much easier by providing as many payment options as possible. Read up on how online payment processing works, and see if you can add any additional payment methods to your website. It’ll be good for your customers, and ultimately good for business. 

Invest in Customer Service

Taking the time to put as much information on your website as possible will help resolve a significant number of customer queries. But it won’t resolve all of them. Even if it answers 98% of customer questions, there’s still the matter of that 2%! To ensure your customers can get in contact with you when they need to, it’s recommended that you invest in your customer service. Making a telephone phone number, contact email, live chat support, and social media channels available to your customers will give them peace of mind that you’ll always be in reach when they need to get in touch.